Automating editorial processes


United Robots AB is a Swedish technology company. Through Artificial Intelligence (AI) and Natural Language Generation (NLG) we generate readable and publishable editorial news texts, so far mainly to Swedish media houses.  United Robots started on journalistic grounds to automatically create credible and meaningful journalism from large data sets. The company is the leading supplier in Sweden of robot journalism.

United Robots text robot Rosalinda transforms in seconds data from football, hockey, bandy, handball basketball and ice hockey matches to editorial texts, which could have been written by a human, for immediate and automatic publication. A majority of Swedish local media houses have subscribed to our service.

We believe that publishers - traditional and new ones - need tools that help them streamline, optimize and maximize there business in the digital transition. One way to do that is to automate editorial processes. Automation is a mega trend. Research shows that companies who are actively working to automate parts of their business is performing better than those who don't. 

By automating the production of texts in sports, local media companies kan publish pre- and post game reports of all matches played in a region (or in the country). This increases the number of published texts dramatically, improves search engine optimization, helps sharing in social media, opens up for individualization of editorial material and saves time for the editorial staff to perform more advanced tasks.

United Robots is the leading provider of robot journalism in the Nordic region.